📊 Wholesale Store Dashboard

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A Powerful BI Dashboard for Revenue & Profit Insights


🔍 Overview In the fast-paced world of wholesale business, tracking key performance indicators (KPIs) is essential. This Power BI dashboard is designed to provide a clear and actionable view of business performance by breaking down profit, revenue, and other key dimensions—helping decision-makers react quickly and plan strategically.  

📈 Dashboard Highlights

✅ Profit & Revenue by Month

Understand monthly trends in both revenue and profit. This visual helps spot seasonality, high-performing months, and underperforming periods—empowering better forecasting and sales strategies.

✅ Revenue by Urgency

This visual breaks down revenue by urgency level (e.g., Urgent, Normal, Backorder). It highlights how much revenue is driven by urgent orders—an important insight into logistics pressure and client behavior.

✅ Revenue by Country

Analyze global performance by tracking revenue from different countries. Whether you're targeting international expansion or assessing regional growth, this map-based visual gives you a strong geographical overview.

✅ Revenue by Retailer Type

See how different retailer types contribute to overall revenue—whether it's small shops, supermarkets, chains, or e-commerce platforms. Use this data to prioritize partnerships and refine marketing efforts.

🎯 Interactive Tooltip Page

A dedicated tooltip page appears when users hover over any visual element. It dynamically shows the top products contributing to that data point—providing detailed insights without cluttering the main report view.

Example:
Hovering over a country's revenue bar will show:

  • Top 5 products sold

  • Units sold

  • Profit margin per product

🌐 Why It Matters

This dashboard isn't just about data; it's about decision support. By providing real-time visual feedback on what's working (and what’s not), it becomes a strategic tool for wholesale managers, supply chain analysts, and sales teams.

💡 Built With:

  • Microsoft Power BI

  • Interactive slicers, custom tooltips, and DAX measures

  • Optimized for web portfolio presentation


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